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Mark Silver's Articles

  • Why your best clients give blah testimonials
    Your client loved you. Luurrrved you! Working with you, the results they got. Oh happy day. Then why is it so darn hard to get a testimonial from them? And, if you do get a testimonial, it's of the blah-blah 'John Smith is great. Recommend him highly.' variety.
  • How to write a 300 page book in four months
    There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Or, you've sequested yourself for weeks or months to write your book, only to come out with something you feel luke-warm about.
  • How to get feedback from colleagues that makes sense.
    Okay, you've just written a new website, or a new sales page. Or maybe you've just created a new product or offer. Or even just tried on a new suit. And you turn to your friend and ask: "Can I get some feedback from you? What do you think?" So they tell you what they think. They tell you, "It's nice." or "I like it."

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