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Karen Purves's Articles

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  • How to Make Emails Work for You
    Emails are a powerful tool in any marketing activity. Making sure they are effective is essential. This article informs what to track and more importantly offers some benchmarks for you to beat!
  • How Headlines Help Build Credibility
    Consider how your headlines develop your credibility in the marketplace. By concentrating on each headline as a discrete activity, you would be putting your foot into the longevity of your company. Waterman's Pens have been used as an example from history of how there headlines demonstrated their positioning of quality, reliability and innovation.
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